GTM Strategy · Revenue Operations · SaaS · Fintech
I help technology companies move from reactive growth to predictable revenue — by designing the GTM architecture, RevOps infrastructure, and sales systems that compound over time.
My career didn't start in strategy — it started in execution. Front lines of revenue: selling, building pipelines, and fixing broken processes. Learning firsthand what drives growth inside technology companies.
Most startups don't fail because of lack of effort — they fail because their growth systems aren't designed to scale. That realization pushed me into GTM architecture, RevOps, and product alignment.
Today I operate at the intersection of HR Tech, Fintech, and B2B SaaS — building growth engines that connect product, marketing, and sales into one cohesive system.
ICP definition, positioning, channel strategy, launch sequencing — end to end.
CRM ecosystems, automation, forecasting models, full-funnel attribution.
Playbooks, pipeline infrastructure, and sales motions teams actually use.
Bridging Sales × Marketing × Product into one cohesive growth system.
End-to-end go-to-market design for SaaS and fintech companies. From ICP and positioning through channel strategy, launch sequencing, and sales motion — built to scale from day one.
CRM ecosystems, automation stacks, pipeline design, forecasting models, and revenue attribution that give you real visibility into what's working.
Playbooks and pipeline infrastructure that convert effort into consistent, measurable output — not just activity.
Competitive differentiation and messaging that aligns your product, marketing, and sales into one compelling narrative.
No fluff. Direct collaboration. Systems teams actually use.
We start by finding the real constraint — not the symptom. I audit your current GTM motion, RevOps stack, and pipeline data to identify exactly where revenue is leaking before touching anything.
I design the full system — GTM strategy, RevOps infrastructure, sales motion, and messaging framework — before a single tool is configured or a dollar is spent on execution.
I build alongside your team — not as an advisor who hands off a deck. CRM configuration, pipeline setup, playbook rollout, and cross-functional alignment happen in real time.
Once the system works, we optimize it to compound. Forecasting, attribution, hiring frameworks, and playbook iteration — so growth becomes a repeatable output, not a lucky quarter.
Typical engagement: 60–90 days from diagnosis to a fully operational growth system. Most clients see pipeline impact within the first 30 days.
Start the processHR Tech SaaS platform redefining how companies manage workforce operations. Leading GTM strategy and revenue systems to accelerate growth across enterprise accounts.
cleohr.com ↗B2B SaaS identity verification platform. Building the GTM motion and sales infrastructure to drive adoption across regulated industries and enterprise clients.
verifiid.ai ↗Earned Wage Access platform for Latin America. Building the full GTM motion and sales infrastructure to drive enterprise adoption across Panama and the region.
payway.pa ↗Personal brand and consulting platform — a sandbox for GTM experimentation, thought leadership, and revenue systems content for founders and operators.
The second best time is now. Let's talk about what your revenue system needs to scale.
Direct line. No automations, no funnels, no AI chatbot. Just a real conversation about what you're building and where you need help.