Sales velocity is a symptom. The real question is whether your product fits the market it sells into. I help SaaS and fintech companies engineer product-market fit — from customer discovery and positioning through product strategy and the GTM motion that scales it.
Work with me →Most GTM failures aren't execution problems — they're fit problems discovered too late. This framework works backwards from the market to rebuild the motion around what actually resonates.
JTBD interviews, churn autopsies, and segment mapping that reveal what customers actually hire your product to do — and what jobs are still going undone.
Category design and messaging that makes your product feel inevitable — then aligned channel strategy, pricing architecture, and sales motion to scale it.
Roadmap decisions driven by commercial signals, and dashboards that alert you to drift before you feel it in revenue. Fit is a continuous signal, not a one-time event.
Validated ideal customer profiles with buying triggers, friction points, and willingness-to-pay data.
Category framing, differentiated messaging matrix, and objection-handling guide for your sales team.
Channel prioritization, outbound sequences, and pricing strategy aligned to your segment's buying behavior.
Leading indicators of fit drift — before they become pipeline problems. Retention cohorts, expansion signals, and NPS segmentation.
Commercial-signal-driven prioritization framework so product builds what accelerates revenue, not just what customers ask for.
Interview cadences, win/loss processes, and churn post-mortems embedded into your team's operating rhythm.
If your growth has stalled and you suspect it's a fit problem rather than an execution problem — let's talk. I work with a small number of SaaS and fintech companies at a time.